Cricket Wireless Digital Testimonials
Cricket Wireless Digital Testimonials
TV Spot Testimonial
Role — Art Director
Client — Cricket Wireless
Agency — Argonaut
Year — 2023-2024
Argonaut is one of Cricket Wireless’s principle advertising agencies. Each quarter, the agency creates a 360 campaign that is grounded in a TV spot. Recently, Argonaut has made spots that feature real life Cricket customers giving positive testimonials about their Cricket experience. For the first and second quarters of 2024, my team was asked to create digital content with a social native look & feel using footage from the testimonial TV commercials. This is departure from the cutdowns and lime-green offer cards the brand always used.
Cricket customers are multidimensional, and so are their stories. To honor this, we created a moving grid with dynamic frames, giving viewers a fun and unique way to see our customers’ interests and personalities. To give these grids a social native aesthetic, we depended on artistic b-roll footage, voice overs and singling out brand-supporting customer quotes .
The Vision
Upper Funnel
Meta (Facebook & Instagram), Pinterest, Reddit, and Snap
Customer
Daisy, Artist
VO Quote
“I’m a full-time artist and business owner. I love that Cricket helps me share my artwork, create content, and stay in touch with customers.”
RTB
Latest and Greatest Phones
Middle Funnel
Meta (Facebook & Instagram), Pinterest, Reddit, and Snap
Customer
LaDios, Volunteer
VO Quote
“I volunteer at bunny rescue, and with Cricket my bill is consistent and I have unlimited data, so I can do what I love.”
RTB
No annual fees.
No contracts.
No surprises.
Customer
Paul, Farmer
VO Quote
“My family loves going foraging by our farm, and with Cricket, we can mark our locations, post photos, even identify mushrooms.”
RTB
Nationwide 5G
Lower Funnel
DCO, Mobile Billboards, Pandora, Amazon, IMDb, Spotify, Pinterest, Reddit YouTube Audio
Reddit Gaming Channel Take-Over
